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Use CRM Enrichment to copy values already stored on the Flow Enrollment into selected HubSpot Contact or Company properties.

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When to Use It

  • map a FirstTouch property to a HubSpot property
  • update an existing matching HubSpot Contact or Company record
  • choose whether the mapped value may overwrite an existing HubSpot value

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Requirement

This action requires a connected HubSpot account and an existing matching HubSpot record.
CRM Enrichment does not look up new data and does not create HubSpot Contacts or Companies. Add a separate FirstTouch enrichment action or policy when data discovery is required.