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FirstTouch writes supported contact and company values, including LinkedIn URLs, to matched HubSpot records automatically when HubSpot is connected and the Flow Plan’s CRM integration is enabled. You do not need to add a CRM Enrichment step for normal write-back. Use CRM Enrichment only when you need to copy an existing Flow Enrollment value into a specific custom HubSpot Contact or Company property.

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When to Use It

  • write an existing FirstTouch value to a specific custom HubSpot property
  • choose whether that action may overwrite an existing value in the custom property

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Requirements

To add this action in Flow Builder, connect HubSpot and enable Enrich records in CRM in Flow settings. Keep that setting enabled while using the action in the builder. At execution, the Flow Enrollment must contain the target HubSpot Contact or Company record ID and a nonempty source value for each mapped FirstTouch property. Having a matching record in HubSpot alone is not enough; its ID must be available on the enrollment.
CRM Enrichment does not look up new data and does not create HubSpot Contacts or Companies. Add a separate FirstTouch enrichment action or policy when data discovery is required.