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An audience is a saved group of contacts used as a source for outreach.

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Create An Audience

First Touch currently supports two audience creation flows from the Audiences page.

From CSV

Upload a CSV, map the columns, then either Save audience or Create flow.

From HubSpot Segment

Select one HubSpot list, preview the contacts, then either Save audience or Create flow.

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CSV Notes

  • CSV upload supports up to 1,000 records.
  • The upload area also enforces a 1 MB file limit.
  • If some rows are invalid, First Touch can still let you create the audience or flow from valid rows only.

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AI Context

You can add optional AI context when creating CSV or HubSpot audiences. Use this field to describe the audience clearly so messaging can be tailored more accurately.

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Use Audiences With Flows

From the Audiences table, an audience can be:
  • attached to an existing flow with Enroll in flow
  • used to create a new flow with Create flow
  • viewed from the linked flow name when a flow is already attached

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What You See In The Table

The Audiences table includes:
  • Name
  • Source
  • Size
  • Flow
  • Last modified
For audiences without a linked flow, the Flow column shows Enroll in flow.

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Filters

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Statuses

The status filter currently includes:
  • Active
  • Sync in progress
  • Failed

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Types

The type filter currently includes:
  • HubSpot list
  • Uploaded via CSV
  • Created manually
  • Sales navigator
  • System created

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Sync And Statuses

HubSpot audiences can show these sync states:
  • Sync queued
  • Sync in progress
  • Failed
HubSpot audience details also show Last sync.
HubSpot lists update automatically once a day. Right after creating a HubSpot audience, the row may briefly show Sync in progress and a size of 0 until the first sync finishes.
Sales Navigator audiences can show import-specific states such as:
  • Import pending
  • Import queued
  • Import in progress
  • Import paused
  • Import failed

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Audience Actions

Available actions may include:
  • View audience details
  • Edit audience or Rename
  • Export to CSV
  • Sync for HubSpot audiences
  • Delete audience
From audience details, users can also:
  • view AI context
  • review contact rows
  • export the audience to CSV
  • open the linked flow

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Other Audience Types

You may also see audience types that are not created from the main Audiences create menu.

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Sales Navigator

Sales Navigator audiences can include a source URL, linked social account, and import progress states.

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System Created

System created audiences appear in filters and may have restricted actions such as disabled delete or rename behavior.

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Exclusion Lists

Exclusion lists are still enforced when prospects move into outreach. If a contact email or company domain is excluded, First Touch blocks that prospect from progressing.