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Definition: An Audience is essentially a list of contacts (and their info) that meet certain criteria or that you’ve grouped together. Examples: “Top 100 Strategic Accounts 2025” or “Leads from Webinars Q3”.

Create Your Audience

You can build audiences in First Touch using four primary methods. Choose the one that fits your data source:

CSV Upload

Import a static file. Map your columns (Email, Name, Company) and the system creates the audience. (Best for static lists, limit ~500 contacts).

HubSpot Sync

Select a saved HubSpot Contact List. First Touch pulls contacts and keeps them synchronized automatically.

Company List

Upload a list of domains (e.g., 50 target companies). Use the AI Prospector later to find contacts at these domains automatically.

Manual Add

Manually enter data for a single prospect or small group directly via the UI.

Define AI Context (The Persona)

When creating an audience, you can provide a short description or “Persona” (e.g., “Mid-market SaaS companies in healthcare”).
Why this matters: This context is used by the AI to tailor messaging to that specific group. The more the AI knows about common traits, the more relevant the outreach becomes.

Configure Exclusion Lists

Ensure safety by setting up Exclusion Lists in the Audiences or Settings tab. These act as “Do Not Contact” rules.
  • Specific Emails: Investors, friends, or competitors.
  • Domains: Your own domain (@yourcompany.com), competitor domains, or current customers.
Safety First: First Touch checks these lists before enrolling anyone into a flow. Anyone on an exclusion list is automatically blocked to prevent mistakes.

Connect to Flows

Once your audience is ready, you need to determine how they enter your outreach campaigns.
Take a static audience (like a CSV) and enroll everyone one-time. (e.g., Click “Enroll All in Flow X”). This does not maintain a sync for future contacts.
When using “Add to Flow” from the Chrome Extension, the prospect is added to a “Manually Added” audience under the hood.

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Technical Details

Understanding how First Touch handles data updates and limits ensures smooth sending.

Dynamic Updates

For synced audiences (like HubSpot), we fetch updates every few minutes.
  • New Contacts: Added and enrolled immediately.
  • Removed Contacts: Removed from queue/sync stops.

Safety Limits

To protect your domain reputation, First Touch may limit how many new contacts enter a flow per day from a large audience to avoid delivery spikes.