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An Audience is a team-scoped source group of contacts that can make prospects eligible for a Flow Plan.

Access And Limits

Only Team Admins can open and manage Audiences.
  • A Team can have up to 1,000 active audiences.
  • A standard audience can contain up to 1,000 contacts.
  • A Sales Navigator audience can import up to 500 contacts.

Create An Audience

The New audience menu has four creation paths.

HubSpot segment

Select a HubSpot list, preview its contacts, then save the Audience or create a Flow Plan. Requires a connected HubSpot account and a paid plan.

CSV file

Upload a CSV, map the columns, then either Save audience or Create flow.

Sales Navigator

Import profiles from a Sales Navigator URL by using an eligible connected LinkedIn account.

HubSpot workflow / Chrome extension

Create an empty Direct Enrollment Audience. Contacts are added later, one at a time, by the HubSpot workflow action or Chrome Extension.

CSV Notes

  • CSV upload supports up to 1,000 records and a 3 MB file.
  • Every valid row needs a complete name: either Full Name or both First Name and Last Name.
  • Every valid row also needs at least one identifier: Company Domain, Email, or a personal LinkedIn Profile URL.
  • If some rows are invalid, First Touch can still let you create the audience or flow from valid rows only.

AI Context

You can add optional AI context when creating CSV or HubSpot audiences. Use this field to describe the audience clearly so messaging can be tailored more accurately.

Use Audiences With Flows

From the Audiences table, an audience can be:
  • attached to an existing flow with Enroll in flow
  • used to create a new flow with Create flow
  • viewed from the linked flow name when a flow is already attached
The Flow Plan’s enrollment mode determines whether eligible contacts enroll automatically or remain in Awaiting for manual enrollment.

What You See In The Table

The Audiences table includes:
  • Name
  • Source
  • Size
  • Flow
  • Last modified
For audiences without a linked flow, the Flow column shows Enroll in flow.

Filters

Statuses

The status filter currently includes:
  • Active
  • Sync in progress
  • Failed

Types

The type filter currently includes:
  • HubSpot list
  • Uploaded via CSV
  • Direct enrollment
  • Sales navigator
  • System created

Sync And Statuses

HubSpot audiences can show these sync states:
  • Sync queued
  • Sync in progress
  • Failed
HubSpot audience details also show Last sync.
HubSpot lists refresh periodically. Right after creating a HubSpot audience, the row may briefly show Sync in progress and a size of 0 until the first sync finishes.
Sales Navigator audiences can show import-specific states such as:
  • Import pending
  • Import queued
  • Import in progress
  • Import completed
  • Import partial failure
  • Import paused
  • Import failed

Audience Actions

Available actions may include:
  • View audience details
  • Edit audience or Rename
  • Export to CSV
  • Sync for HubSpot audiences
  • Delete audience
From audience details, users can also:
  • view AI context
  • review contact rows
  • export the audience to CSV
  • open the linked flow

Other Audience Types

You may also see audience types that are not created from the main Audiences create menu.

Sales Navigator

Sales Navigator audiences can include a source URL, linked social account, and import progress states.

System Created

System created audiences appear in filters and may have restricted actions such as disabled delete or rename behavior.

Direct Enrollment

The UI labels this creation path HubSpot workflow / Chrome extension. It creates a Direct Enrollment Audience for authenticated one-contact requests; it is not a synced bulk list and does not accept contacts on its creation form.

Exclusion Lists

FirstTouch checks Exclusion Lists on supported enrollment and outreach paths. Chrome Extension direct enrollment does not apply the standard exclusion check, so review exclusions before adding a prospect from the extension.

Delete An Audience

Deleting an Audience permanently removes it as a source and moves every linked Flow Plan to Draft. It does not undo completed outreach. The deletion dialog selects these options by default:
  • cancel awaiting and other pending enrollment requests from the Audience
  • cancel its in-progress Flow Enrollments
Clear an option only when the related pending or in-progress work should remain.