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Signals are event-based triggers that allow you to react in real-time to prospects’ actions or external events. Think of signals as if-this-then-that rules:
“If X happens, enroll prospect Y into the corresponding flow.”

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Examples of Signals

First Touch comes with a set of common signal types you can toggle on.

Website Visits

A known contact or account visits your website (anonymous visitor identification turned into a lead).

Funding Events

A company announces funding or news (perhaps via integration with a news source or sales intelligence feed).

Job Changes

A prospect changes jobs or roles (e.g., a lead got promoted or moved to a new company).

Hiring Trends

A target company hires for a certain role (indicating growth or investment in an area).

Social Engagement

A prospect engages with your content on social media (e.g., likes your LinkedIn post, indicating interest).

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How to Configure Signals

Signals are off (inactive) by default. You must explicitly enable them to start the automation engine.

Enabling Signals

In the Signals section, you’ll see a list of available signal types. Each signal has a toggle switch. To use one, simply turn it ON.

Automatic Flow Association

Signals have specific flows they are attached to automatically.
  • Example: Turning on the Website Visit signal automatically activates the corresponding Website Visitors Flow.
  • Benefit: You do not need to manually build or link a flow; the system pairs the high-intent signal with the correct outreach sequence for you.

Running Signals

Once active, First Touch monitors for those events via your integrations.
  • The Trigger: When an event occurs (e.g., Jane Doe visits the site), First Touch checks if Jane Doe is known.
  • The Action: If identified, it fires the signal: enrolling Jane into the attached flow immediately, with no manual work from you.

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Real-World Use Case

Scenario: Website Visit

Suppose you enable the Website Visit signal.This signal is automatically attached to the Website Visitors Flow. Whenever a contact in your database visits your site (sourced via your tracking snippet), First Touch would auto-enroll them into that specific flow.You’ll see an Action Plan generated ready for approval or sending. This kind of timely touch can dramatically improve engagement, since it’s contextually relevant.

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Management & Integrations

  • Turning Off: You can turn a signal OFF anytime, which stops new triggers from enrolling people. This does not remove people already enrolled due to past triggers; those will continue in the flows unless you manually remove them.
  • Flow Logic: Since signals are paired to specific flows, enabling the signal ensures the prospect enters the correct, pre-optimized sequence for that specific behavior.
First Touch’s power with signals often comes from integrating various data streams (website tracking snippet, LinkedIn signals, third-party intent data).Setting those up might require some one-time configuration (like installing a tracking pixel on your site or connecting a LinkedIn account for listening). Once set, the signals are mostly hands-off.
Reminder: Signals won’t do anything until you turn them on – so by default, nothing unexpected will happen. You can start with one or two signals that you know are high yield (website visit is usually a good one) and add more as you get comfortable.