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Documentation Index

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Messaging in First Touch can combine structured prompts, variables, and generated content. Use this page to keep messaging clear, personalized, and easy to review before publishing.

The Messaging Editor

When you add an Email or supported social step, you can define the message content in the editor.

Choosing Your Mode

You can switch between generated messaging and more custom prompt-driven messaging.

AI Generated (Default)

Best for speed. First Touch can generate messaging from your flow context and settings.

Custom Template

Best for control. Use the editor to define the structure, tone, variables, and instructions you want to use.

Build Your Prompt

In custom mode, you are defining instructions and context for the final message.

1. Data Variables ({})

Variables pull contact, company, sender, and flow data into the message.
  • Prospect variables for contact details
  • Company variables for account details
  • Sender variables for rep details
  • Flow variables for flow-level context
  • HubSpot variables for mapped CRM fields
If you use a Research Agent earlier in the flow, you can reference its output in later messaging.

2. Instruction Blocks ([])

Use instruction blocks to tell the system what to do with the context you provide. Examples:
  • [Write a short opening based on their role]
  • [Mention a relevant company detail]
  • [Keep the message under 50 words]

3. Static Text

Use plain text for anything that should stay fixed, such as sign-offs, links, or compliance language.

Preview Before Publishing

Use Preview to inspect how messaging renders before publishing.
  1. Open the preview tab.
  2. Select a sample contact.
  3. Generate the output.
  4. Edit and preview again until it looks right.

Social Messaging Tips

Connection Requests

Keep connection requests short and low-friction.

Follow-up Messages

A follow-up social message can depend on connection state.
Review your sending and social settings before scaling activity.

Helpful Patterns

Add a Research Agent before your outreach step when you want extra company or contact context.
Use Conditional Split to send different messaging to different segments.
Turn on approval when you want a rep to review a message before it sends.