How it Works
When a contact reaches the split:- Yes follows the matching branch.
- No follows the alternate branch.
Supported Conditions
Use comparisons such as:- Equal
- Not Equal
- Greater Than
- Less Than
- Contains
- Not Contains
Common Use Cases
Lead Score Routing
Route higher-fit contacts into a more targeted path.
Job Title Segmentation
Use different messaging for different personas.
Technographic
Split based on tools, systems, or other CRM properties.