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Conditional Splits allow you to create “If/Then” logic within your flows. This lets you treat different prospects differently without building separate campaigns for everyone.

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How it Works

When a prospect reaches a Conditional Split step, First Touch checks a specific rule you have defined.
  • If YES: The prospect follows the “True” (Green) path.
  • If NO: The prospect follows the “False” (Red) path.

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Common Use Cases

Lead Score Routing

Check: Is Lead Score GREATER THAN 80?
  • Yes Path: Route to a Senior Account Executive for immediate high-touch manual outreach.
  • No Path: Route to an SDR or enroll them into a fully automated sequence.

Job Title Segmentation

Check: Does Job Title contain “Marketing”?
  • Yes Path: Send a message focusing on brand awareness and leads.
  • No Path: Send a generic message focusing on company revenue.

Technographic

Check: Does Technologies contain “HubSpot”?
  • Yes Path: Mention your HubSpot integration in the pitch.
  • No Path: Don’t mention integrations.