Social Engagement

Social engagement signals monitor LinkedIn posts for likes and comments so your team can see when prospects engage with people or companies you care about. FirstTouch can monitor both LinkedIn person profiles and LinkedIn company pages.

• Person profile example: https://www.linkedin.com/in/michaelkurson
• Company page example: https://www.linkedin.com/company/first-touch-ai

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Prerequisites

To add and actively monitor a LinkedIn URL:

• a Team Admin must configure Social Engagement
• Social Engagement must be unlocked and enabled for the Team
• the Team must have paid, non-trial Social Engagement access and available credits
• the URL must be a full supported LinkedIn person profile or company page URL
• the Social Engagement flow must be live before captured engagers can enter it

If Social Engagement is disabled, saved monitored URLs remain configured but do not poll until the signal is enabled again.

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Why Social Engagement Matters

Social engagement is one of the strongest signals that a prospect knows who you are. If a prospect engages with a post, it means:

• they have seen your face, brand, or company
• they read what you wrote
• they liked, disliked, or cared enough to engage

Assuming the engagement was positive, the time right after they engage is often an ideal moment to reach out.

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Signal Allowance

The UI monitoring allowance is based on subscription seats.

• Each subscription seat allows the Team to configure 5 social signal URLs in the UI.
• Social signal URLs can be LinkedIn person profiles or LinkedIn company pages.
• The drawer shows how many LinkedIn profiles or company pages your Team can monitor based on its subscription seats.

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Add A LinkedIn Profile Or Company Page

Use a full HTTPS LinkedIn profile or company page URL. For example, use https://www.linkedin.com/in/profile-name/ for a person profile and https://www.linkedin.com/company/company-name/ for a company page. Post URLs, search URLs, and non-LinkedIn URLs are not monitoring targets.

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What The Configuration Drawer Shows

The Social engagement right drawer is where you manage monitored LinkedIn URLs. It shows:

• an input for LinkedIn profiles or company pages to monitor
• the Add URL button
• your monitored profile and company page count
• the connection status for each monitored URL
• the last updated time for each monitored URL
• whether FirstTouch has new signals for that URL
• a menu for URL-level actions

Click a monitored URL to view the engagements FirstTouch captured for that profile or company page.

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View Engagement Details

When you open a monitored URL, FirstTouch shows the details page for that LinkedIn profile or company page. The details view includes:

• the monitored LinkedIn URL
• connection status
• last updated time
• signal status, such as No new signals
• a delete action for removing the monitored URL
• an Engagements tab with captured likes and comments
• a Unique engagers tab for de-duplicated people
• an Export CSV action

The engagements table shows the contact, their role and company when available, and the engagement detail. Engagement details can include:

• Like
• Comment
• Open post links so you can review the post context before reaching out

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HubSpot App Events

Social engagement signals can be written to HubSpot as app events when the Team’s HubSpot connection supports the capability and the integration setting is enabled. FirstTouch first tries to match the Social Signal Engager to an existing HubSpot Contact using available identity data. If no Contact matches, FirstTouch creates one only when the connected Social Engagement Flow Plan’s CRM record-enrichment policy allows contact creation and the required enrollment context exists. Contact creation is optional and is not implied by event tracking alone. Use HubSpot app events to:

• see social engagement context on the contact timeline
• trigger HubSpot workflows from captured engagement activity
• help sales teams prioritize follow-up based on recent LinkedIn engagement

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Outreach Plays

Use social engagement signals when recent LinkedIn activity creates a relevant reason to reach out.

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Re-Start A Stalled Deal

If a deal has been stalled for months, follow up after the prospect engages with a post. Use the engagement as a warm reason to send a LinkedIn DM, email, or task for the account owner.

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Drive Event Registration

If you are promoting an event, monitor the profile or company page posting about it. Send a DM to people who engaged with the event post but have not registered yet.

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Break Into A Target Account

If you are trying to reach a new account, send connection requests to relevant employees first. When someone from that account engages with a monitored post, use that engagement as the timing signal for your first direct follow-up.

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Best Practices

• Monitor the people and company pages most likely to attract your target buyers.
• Prioritize posts tied to launches, events, hiring, funding, category pain, or customer proof.
• Treat likes and comments as timing signals, not automatic proof of buying intent.
• Check the post context before sending outreach.
• Keep monitored URLs current as Flow Plans, reps, and target accounts change.

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Troubleshooting

• If a URL does not connect, confirm it is a LinkedIn person profile or company page URL.
• If no new signals appear, wait for the next daily pull and check again after 24+ hours.
• If a known engager is missing from HubSpot, confirm HubSpot is connected, Social signal engagement is enabled, the integration supports app events, and the engager can be matched or is eligible for policy-controlled Contact creation.
• If your Team reaches the monitoring limit, remove old monitored URLs or add subscription seats to increase the UI allowance.