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FirstTouch tracks supported email activity for FirstTouch-managed conversations.

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Reply Tracking

Tracked replies can appear in Activities and can affect Flow Enrollment status. A reply must belong to a supported FirstTouch-managed email conversation to be handled by FirstTouch.

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Human Replies

A detected human reply unconditionally completes every matching in-progress or not-yet-achieved enrollment for the same normalized prospect email in the same Team. Pending actions in those enrollments are canceled. There is no Stop on Reply setting.
FirstTouch trims and lowercases the reply email before matching. For reply attribution, it uses the latest completed FirstTouch email action among the matching same-Team enrollments when a more direct action link is unavailable.

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Out Of Office

An out-of-office response postpones the remaining email sequence by exactly 7 days instead of ending the Flow Enrollment. Out of office is not displayed as the current outcome on the Activities list.

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Bounces

A detected bounce can stop email outreach and add the email address to Exclusion Lists with source Bounce detected.

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Meeting Detection

When FirstTouch detects a booked meeting from supported reply signals, the Activity can show a meeting-booked outcome.

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HubSpot Logging

Email Engagement Tracking requires the Team’s Email sent and received toggle, email tracking on the Flow Plan, a connected HubSpot account, a completed supported email event, and a HubSpot Contact ID on the Flow Enrollment. This tracking path does not require HubSpot BCC configuration. Use HubSpot activity history and FirstTouch Activity details together when investigating a missing timeline event.