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First Touch integrates with HubSpot’s Automation > Workflows tool so you can trigger First Touch actions from HubSpot contact workflows.
The standard First Touch workflow action is available for contact-based HubSpot workflows. Make sure the First Touch flow you want to use is already set up and available to your team before configuring the HubSpot step.

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Setting up an Action

1

Create a Workflow

In HubSpot, navigate to Automation > Workflows. Create a new Contact-based workflow (First Touch actions currently support the Contact object).
2

Add an Action

Click the + (plus) icon to add a step.
3

Select First Touch

In the side panel, scroll down to the “Integrated apps” section and select First Touch.Selecting First Touch in HubSpot Workflows
4

Configure Action

Choose one of the available actions (detailed below).
  • For enrollment: Select the First Touch flow you want HubSpot to send contacts into.
  • For LinkedIn custom actions: Select a sender strategy. If you choose manual, you must also choose the LinkedIn account to use.
  • For connection requests: You can optionally supply the note that First Touch should use for the request.
5

Save

Click Save. When the workflow runs, First Touch will process the contact according to the selected action.

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Available Actions

You can mix and match these actions inside HubSpot workflows.
LinkedIn message and InMail workflow actions are not generally available. Use them only if they appear in your HubSpot action list.

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Sender Strategy Options

Some First Touch custom HubSpot actions support sender selection strategies.
  • By HubSpot company: First Touch selects a sender using the HubSpot company relationship.
  • By HubSpot contact: First Touch selects a sender using the HubSpot contact owner.
  • Manual: You choose the LinkedIn account explicitly for the action.
If your HubSpot portal includes additional First Touch custom action cards, their setup follows the same pattern: add the action in HubSpot, choose the sender strategy, and complete any action-specific inputs shown in HubSpot.

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Wait and Result Behavior

Some actions can return a result to HubSpot after First Touch checks or queues the work. Use wait behavior only when later HubSpot workflow steps need that First Touch result. If multiple First Touch native action cards run in the same workflow path, the first card that creates the flow enrollment sets the enrollment priority. Later cards do not override that priority.