> ## Documentation Index
> Fetch the complete documentation index at: https://docs.firsttouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Enrichment

> Understand prospect, company, email, and phone enrichment across FirstTouch.

Data enrichment helps FirstTouch find or improve prospect and company information for outreach, routing, and personalization.

## Enrichment Types

| Type                | What it can provide                                                                         |
| ------------------- | ------------------------------------------------------------------------------------------- |
| Email lookup        | A work email when enough identity is available.                                             |
| Phone lookup        | A prospect phone number when available.                                                     |
| Prospect enrichment | Profile, role, LinkedIn URL, location, and background context when found.                   |
| Company enrichment  | Company domain, industry, size, LinkedIn profile, website, and business context when found. |

Results are not guaranteed. A lookup can return no usable result, partial data, or data that requires review.

## Where Enrichment Appears

Enrichment can appear in:

* Chrome Extension
* HubSpot UI Card
* Flow Plan enrichment steps
* Flow settings
* MCP requests when data is already known or an enrichment tool is explicitly requested
* Activity details and task context

## Credits

Some enrichment actions consume FirstTouch credits. Current credit rules depend on your plan, action type, and billing configuration. Use Billing as the source of truth.

## HubSpot Writes

Enrichment does not automatically mean HubSpot will be updated. HubSpot writes depend on connection status, matching, property mapping, overwrite behavior, and settings.

<Warning>
  An enrichment result is returned to the requesting surface only. It is not automatically applied to an existing Flow Enrollment, Awaiting candidate, Audience Contact, saved prospect, or HubSpot record. Using the result elsewhere requires a separate, explicit write action supported by that destination.
</Warning>

## Using Enriched Data In Flow Plans

Enriched fields can improve personalization and routing when they are available on the Flow Enrollment before the relevant step runs. A CRM action copies supported FirstTouch properties to mapped CRM properties; it does not create or enrich the CRM record. If a required variable cannot resolve, the step may wait, require fallback copy, or fail validation depending on configuration.

## Related Guides

* [Chrome Extension Enrichment](/ChromeExtension/enrichment)
* [Data Enrichment Troubleshooting](/WebApp/Data-Enrichment/Troubleshooting)